Meta

I help businesses connect and people stay safe online.

As a member of the Meta Developer Platform team, I design solutions that help millions of third-party developers launch 2D and immersive apps that engage with billions of users each month — while protecting people’s personal information.

Recently, we launched a GenAI-assisted self-support tool that helps developers ensure their apps meet our stringent privacy requirements.

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Previously, I was Content Design Lead for Meta's Integrity group, where I built solutions that help people protect themselves online and learn more about the content they see on our surfaces.

For the Meta Verified for Business product, I designed a verification flow to help businesses defend against impersonation, gain greater reach and receive enhanced support.

Earlier, I redesigned the Meta Ad Library to conform to the EU's Digital Services Act. We added a massive amount of new information to the Library, balancing product usability with regulatory and advertiser concerns.

I was also Content Lead for Meta’s election responses from 2022-2023, in which capacity I developed informative in-product components as well as robust safety information.

TD Ameritrade

I helped TD Ameritrade deliver a seamless user experience.

Working with Dell EMC, I was the lead UX writer for the TD Ameritrade Veo One Institutional Investor platform.

The major UX challenge of Veo was that the platform was meant to not only perform the gamut of TDA-native account functions, but also to interface with about a dozen external applications that had their own unique data types, nomenclature and UX.

After interviewing numerous internal and external stakeholders, I created a content solution for the Veo platform that allowed users to interact seamlessly with information from a wide range of sources. Additionally, I developed data-formatting and copy guidelines for all future versions of the site.

Used by thousands of registered investment advisors to manage hundreds of billions of dollars, the Veo One institutional investor platform nearly doubled the custodial funds parked at TDA from $300 to $600 billion.

In 2020, Veo One won a wealth management award for best technology from the publication "Wealth Management."

Jed Foundation

I helped build a mental health resource center to help kids get help right away.

The Jed Foundation (JED) is a nonprofit that works to protect emotional health and prevent suicide for teens and young adults, giving them the skills and support they need to thrive today… and tomorrow.

For years, JED had operated a range of real-world, in-person programs to prevent teen suicide. But what if their website, which at the time was largely promotional, could itself be a point of intervention? What if the JED site did more than provide information? What if it could actually get kids the help they needed, right away?

Working with a clinical psychologist, I developed copy and user flows that help site vistors quickly find the right information if there's an immediate need (e.g., "I need help" or "I want to help") while also providing the ability to browse the site for organizational information or conduct research on mental health in a less urgent way.

A major challenge of the site was that the whole subject matter is a potential trigger. Therefore great care was taken in choosing wayfinding messaging -- for example, avoiding terms such as "Go" or "Next" in favor of the more neutral "View" -- and at all times users are provided highly visible "off ramps" to get help immediately via phone or text.

In 2022, JED received a $15 million grant from MacKenzie Scott to expand their efforts to make a lasting impact on the mental health of teens and young adults.

Jed Foundation

If you or someone you know needs to talk to someone right now, text, call, or chat 988, the Suicide and Crisis Lifeline, for a free confidential conversation with a trained counselor 24/7.

You can also contact the Crisis Text Line by texting HOME to 741-741.

KeyBank

I helped KeyBank become the big bank for main street.

I worked on KeyBank with two different agencies: Siegel+Gale and Eric Mower + Associates. With S+G, I was part of the team that helped develop the KeyBank brand identity and voice, which was "clear, welcoming and knowledgeable" — the emphasis being on "clear." The whole point was that this was a bank dedicated to serving ordinary people and helping them realize their goals. Simplicity and friendliness were built into every customer touchpoint.

Here's a retail merchandising guide I wrote to direct in-branch customer experience:

"People First" in the Retail Experience

And here's an everyday banking guide I wrote:

KeyBank Everyday Banking Guide

Later, when I worked with Eric Mower + Associates, I was their lead writer for the KeyBank account.

Here are a few of the many KeyBank print ads I wrote:

KeyBank print ads